• Gilliam Bjerregaard posted an update 1 year, 9 months ago

    The look and feel of any online store or e-commerce site goes being captivating only when the pictures of the services sold are visually attractive and increases the sale in the products or services. The truth is, we find many web sites across industry segments which have many products but limited display or perhaps a poor one at that. Even without physical touch and feel experience which a prospective buyer has in a physical store, any unanswered questions about the product or service will only culminate in lost sales.

    Here’s in which the significance of product pages for any and each e-commerce web site is underscored. The merchandise images or product photographs provide the ‘final push’ in the prospective buyer being a customer.

    In fact, images speak louder than words and photographs can perform your selling because a casual visitor to some site is relying on product photographs especially if they’re displayed in a fashion that is convincing and provides answers to many questions – e.g. what exactly are sizes, shapes, colors, dimensions, fabric or material, durability etc., dependant on the category of product.

    Some of the aspects which can be crucial in product photography could be summed up as:

    1. Display in environment best suited- they’re especially useful for products including shoes, all-weather fabric or material etc. because buyer gets an actual check out the product not only in a studio setting however in actual usage. Artificial lighting and indoor setup is probably not well suited for all products. For outdoor products and items, showing them in the habitat enhances their appeal.

    2. Alternative images – multiple image shots of goods and angled images can convey a wealth of information like:

    Features,

    Benefits,

    Versatility,

    A sense scale etc.

    Such images also convey to the viewer that the site is fostering to ensure that the client has everything accessible to assist them in the purchase process.

    3. Focus on detail – it is a key attribute to offer quality items where branding, special features, weave of cloth or material need to be highlighted. They are particularly useful like a descriptive measure to highlight unique qualities of art pieces and craft where the focus is on qualities including tradition, craftsmanship etc. Such focus on detail also develops trust between seller and buyer.

    4. As-is – for a site that trades in style and clothing, display of things on mannequins aren’t as appealing as on the ‘live body’. Nowadays, clothing merchandisers take great pains to produce images of models wearing clothing to help customers choose their fit and size, as well as information on the model’s height, bodyweight and garment size as reference. It has exercised well specifically large sized ladies who feel inadequate or shy just to walk in to a retail store and discover a costume or clothing item that matches their size.

    Images aren’t doubt appealing and also the critical for the success of an e-commerce website is good product photography with a keen sense of detail to help you the operation of online purchases.

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